Why Hubspot is Right and Wrong

Why Hubspot is Right and Wrong

I was given the task to write a post to get the attention of the industry. The post educated our audience as to the benefits of our solution versus the competition. This post was considered very successful because it generated a comment from the VP of Marketing at...
Who, What, and Where Can You Personalize?

Who, What, and Where Can You Personalize?

This post, which appeared on the Marketo blog, educates the audience about the benefits of personalization. It also promoted the Personalization 101 ebook which was an important top-of-the-funnel content piece. Ready to get started on your next project? Get in touch...
Web vs. Mobile in iGaming

Web vs. Mobile in iGaming

This was an exciting project for me because I worked directly with the Optimove lab to gather raw data on gaming behavior and then translate that raw data into an infographic format. This infographic originally appeared on the Optimove blog and was later picked up by...